Because we’re all emotional creatures, storytelling is the most influential form of communication. Bennett provides attendees with the mindset and toolset to leverage this communication strategy and sell effectively through storytelling. The underlying principle behind storytelling is that it’s not about you; it’s about the other person. Bennett shows you how your story impacts clients and influences the sales decision. You will learn to humanize your message, create balance between credibility and relatability and engage the emotional and creative side of your clients’ brains.